
- Focus on the group
- Social System based on lineage
- High degree of separation between men and women
- Status achieved through group oriented consumption
Individualistic Structures are:
- Focused on the individual
- Open social groups
- Decline in the degree of separation between men and women
- Status achieved through individual consumption
Among Collective Structures there is a great deal of sexual segregation that translates into living/home life as well. Men are viewed as high status, pure, social nature and public. Whereas, women are viewed as low status, polluted, animal nature and private. Therefore, men are oriented towards public spaces where women are relegated to the private spaces of the house.
In Individualistic societies men move from the public realm into the house (which become less private and a display for others). Women become more public because her private realm is interrupted. This is particularly seen in the 20's with the "Flappers". "She caused as stir not only because she rejected the traditional female role but also because she seemed to appropriate a male one". This is a woman after my own heart.

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